Now in pilot with families

Pay kids to
think.

Earnest pays kids to read real books and create original projects on what they read. Their peers grade. Their families fund. Their thinking pays.

Free during the pilot. Parents pay their kids in cash right now. Stripe direct deposit is coming.

Welcome back
Hi, Hiroto.
Earned
$18.50
Charlotte's Web
3 of 3 graders passed ยท ready to pay
The One and Only Ivan
Persuasive letter in progress
๐Ÿ“š Booksโœ๏ธ Make๐Ÿ’ฐ Earn
4 in 10
of US 4th graders
can't read at a basic level (NAEP 2024)
54%
of US adults
read below a 6th-grade level
90M
kids did Pizza Hut Book It
reading-for-incentive works
85%
real money to the kid
we only make money when kids do
The problem

Thinking is collapsing.

American education was designed in the 19th century to turn farmers into factory workers. It worked then. It has been failing for generations.

AI is making it worse. Exponentially faster.

When machines handle the how, humans need to be far better at the why and the what.

How it works

A two-sided marketplace for thinking.

Inside one family, Earnest is a complete loop. Parents fund. Kids produce. Peers grade. Payouts release. Across families it becomes a network. A community of readers, makers, and graders, all earning from being inside the loop.

Parent

Set the value of growth.

  • โ†’Assign a book. Set the payout. You pick the number.
  • โ†’Fund the escrow. Cash right now, Stripe is coming.
  • โ†’Mark it paid when the project earns 3 of 3 grades.
Kid

Read deeply. Make something real.

  • โ†’Pick a book and a project type. Writing, art, video, audio.
  • โ†’Submit it. Three peers grade on a five-point rubric.
  • โ†’Get paid when the majority passes. Collect from your grown-up.
Grader

Read peers. Earn $0.50 a grade.

  • โ†’Sign up as a community grader. Parent, teacher, family friend.
  • โ†’Review projects on a five-point rubric. Takes two minutes.
  • โ†’Tell them what worked and what didn't. Get paid per grade.
Why it scales

A flywheel, not a treadmill.

Each turn makes the next turn cheaper. Community sells for us. Over time the marketplace goes multi-sided. Community graders, vetted teachers, course partners, financial integrations. Every additional side strengthens every other.

1
Parents fund
2
Kids read & think
3
Kids make original work
4
Peers grade
5
Quality + community emerges
6
Parents see real growth โ†’ fund more, invite friends

"A virtuous feedback loop that becomes a driving force for good in the world."

Why it matters

Humanity is the asset.

Humans are naturally curious. Naturally creative. Naturally social learners. We are born wanting to understand the world, make things, and share them with other people.

Somewhere between standardized tests, algorithmic feeds, and Chromebook classrooms, we broke that. Kids stopped associating learning with joy. They stopped reading. Stopped writing for an audience. Stopped sitting with a feeling long enough to turn it into a thought.

Earnest is the antidote.

The surface vs. the soul
Get paid to read
Your thoughts have value
Do a project, earn more
Your creativity has value
Grade your friends' work
Teaching is learning
See where your money goes
The real world, made legible
Work in a crew
You are not alone in your learning

"The financial literacy is the gift.
The dignity is the point."

FAQ

Things you're probably wondering.

Is the money real?+

Yes. Real dollars, paid by the parent for finished books and graded projects. Right now parents hand over the cash directly. Stripe direct deposit is in development.

How is this different from chore apps or Greenlight?+

Greenlight is a debit card. Allowance apps are chore trackers. Earnest is a marketplace for thinking. Kids earn money by reading, making, and grading each other's creative work. The financial literacy is a byproduct. The point is what it teaches them about their own ideas.

What does Earnest cost?+

Free to use during the pilot. Long term, a 1% platform fee on each escrowed payout. We only earn when kids do. 85% of every payout goes straight to the kid.

Who grades the projects?+

Three peers per project. Other kids on the platform, parents in the community, or graders you invite (teachers, family friends). They rate on a five-point rubric and leave a comment. Each grader earns $0.50 per grade. A majority pass releases the payout.

What about screen time?+

Earnest is designed to lead kids off screens, into books, and into making real things. The app is the operating system, not the activity. Kids use it to track, submit, and get paid. The work itself is paper, pen, paint, instruments, cameras, voices.

Can I bring my own kid's friends in?+

Yes. That's the whole point. You invite friends, family, neighbors as graders. Their kids see their parents grading, and that's the seed of the next family joining. Word of mouth is the growth model.

Be one of the first families

Pilot is open.
Let's talk.

I'm onboarding families one at a time so I can learn from each one. Teachers, journalists, investors, future graders. All welcome. Drop a note and I'll reach out personally.

Stay in the loop

Tell me what you think.

If you've poked around the app, I want to hear it. The good, the broken, the parts that didn't make sense. I'll send updates as we ship. No spam, no list selling, just a note when something real changes.